If you’re a Burnley based business owner, optimising your website for local search results is crucial for getting your business found by potential customers. Local search optimisation involves making your website more visible in local search results, which can drive more traffic and leads to your business.
In this post, we’ll discuss how to optimise your website for local search results in Burnley, Lancashire, and how it can help your business succeed.
1. Claim and Optimise Your Google My Business Listing
Google My Business (GMB) is a free tool that allows businesses to manage their online presence on Google, including Google Maps and local search results. By claiming and optimising your GMB listing, you can increase your visibility in local search results and attract more local customers.
To claim your GMB listing, visit the Google My Business website and follow the prompts to create or claim your listing. Once you have claimed your listing, make sure to optimise it by adding accurate business information such as your business name, address, phone number, website URL, hours of operation, and photos.
2. Use Location-Specific Keywords
Keywords are the words and phrases that people use to search for information on the internet. By using location-specific keywords on your website, you can increase your visibility in local search results.
Start by researching keywords that are relevant to your business and location. For example, if you’re a web designer in Burnley, some relevant keywords might include “web design Burnley” or “website designer Burnley.” Make sure to include these keywords in your website’s meta tags, content, and URL structure.
3. Optimise Your Website for Mobile
With more people accessing the internet on mobile devices, it’s crucial to ensure that your website is mobile-friendly and optimised for mobile search results. Google’s mobile-first indexing means that it prioritises mobile-friendly websites in search results.
To optimise your website for mobile, use a responsive design that adjusts to different screen sizes and optimise your website’s load speed. You can also use Google’s mobile-friendly testing tool to ensure that your website is mobile-friendly.
4. Get Listed in Local Directories
Local directories are websites that list local businesses, such as Yelp, Yellow Pages, and TripAdvisor. By getting listed in these directories, you can increase your visibility in local search results and attract more local customers.
To get listed in local directories, search for local directories in Burnley and Lancashire and submit your business information. Make sure to include accurate and up-to-date information, such as your business name, address, phone number, and website URL.
5. Build Local Backlinks
Backlinks are links from other websites to your website. By building local backlinks, you can increase your website’s authority and visibility in local search results.
Start by reaching out to other local businesses and websites and asking for a link to your website. You can also create high-quality content that other websites in your industry will want to link to.
Conclusion
Optimising your website for local search results is crucial for getting your business found by potential customers in Burnley and Lancashire. By claiming and optimising your Google My Business listing, using location-specific keywords, optimising your website for mobile, getting listed in local directories, and building local backlinks, you can increase your visibility in local search results and attract more local customers.
As a Burnley based digital marketer and website developer & designer, local search optimisation is crucial in helping local businesses grow their search visibility. If you are looking for an experienced, Burnley based Digital Marketer and Website Developer & Designer please get in touch using the online form below.
