Education and certifications
I am a fully remote Digital Marketer and Website Developer & Designer. I’ve spent the past 5 years studying Marketing at Higher Education and blended this learning with the latest industry certifications from the Charted Institute of Marketing.
I travel and work as a Digital Nomad in various countries across Asia, feel free to read my travel blog by clicking here.
- Bachelor of Arts in Marketing
- Digital Marketing Optimisation - CIM
- Linkedin Advertising - CIM
- Masters of Science in Marketing
- Facebook Advertising - CIM
- PPC Google Ads - CIM
Building a digital presence, the right way
Data-driven decision making is essential in Digital Marketing because it allows businesses to make informed decisions based on real-world insights and data rather than guesswork or assumptions. By collecting and analysing data on consumer behaviour, preferences, and trends, businesses can gain a deep understanding of their target audience and create highly targeted and effective marketing campaigns. This, in turn, can lead to better customer engagement, increased brand loyalty, and improved return on investment. By continually analysing and optimising campaigns based on data-driven insights, businesses can also stay ahead of the competition and make smart decisions that align with their goals and objectives.
Research & Strategy Design
From identifying the correct target audience, understanding their behaviour to then undertaking a market and competitor analysis - these findings will inform the basis of the marketing strategy. I use a variety of online tools and data analysis techniques to ensure your marketing strategy is built upon the foundations of contemporary data.
Implementation
Following the informed strategy, the marketing campaign will be launched. All marketing activity ranging from digital advertisements to email marketing campaigns will be delivered in a consistent manner.
Testing & Optimisation
While the campaign is live, frequent monitoring and evaluation will be undertaken using tracking and data analysis. I can make quick adjustments ranging from changing the messaging or creative assets to improve campaign performance.
I offer a wide range of Digital Marketing and Website Development & Design services. My key areas of expertise in Digital Marketing are creating and executing a digital strategy using a combination of Facebook, Google and Linkedin advertisements. In terms of Website Development and Design, I custom build all my websites using WordPress and implement best practice user experience principles. I am also highly experienced in using Google’s marketing platform and therefore can implement website tracking and analytics through Universal Analytics, Google Analytics 4, Google Tag Manager and report these results visually using Google Looker Studio.
Costs vary significantly depending on a wide range of factors such as the scope of work and the objectives of the digital strategy. Please get in touch for specific prices for your business needs.
I have experience in a wide range of sectors including; the energy sector, education, travel and tourism as well as the property sector.
Whether you are a start-up or small to medium sized company with a pre-existing website and marketing assets, I can offer consultancy work to either build your digital presence from the beginning or make refinements to existing digital assets and marketing campaigns.
I am fully remote.