Website Analytics

Are you looking to harness the power of data to make informed decisions about your website? Look no further! I am a self-employed freelance digital marketer, website developer & designer. With my expertise, I offer expert website analytics services using Google Analytics 4 and Google Tag Manager, enabling you to gain valuable insights and optimise your website based on data-driven decisions.
Google Analytics 4 Implementation
I specialise in implementing Google Analytics 4, the latest version of Google's powerful analytics platform. With its advanced tracking capabilities and AI-driven insights, Google Analytics 4 provides a comprehensive view of your website's performance, user behaviour, and conversion metrics.
Customised Tracking Solutions
As a self-employed freelancer, I understand that every business has unique goals and metrics to track. I will work closely with you to identify the key performance indicators (KPIs) relevant to your business and implement customised tracking solutions. This ensures that you gather accurate and actionable data to support your website's success.
Data-Driven Decision Making
With the insights gained from Google Analytics 4, you can make data-driven decisions to optimise your website's performance. Whether it's identifying areas for improvement, refining user experiences, or optimising conversion funnels, I will help you uncover actionable insights to drive results.
Google Tag Manager Integration
To simplify and streamline the process of implementing tracking codes and managing tags, I leverage Google Tag Manager. This powerful tool allows for centralised tag management, making it easier to add and update tracking codes without requiring code changes on your website. It saves time and ensures accurate tracking across your website.
Comprehensive Reporting
I provide comprehensive reporting tailored to your business needs. From user acquisition and behaviour analysis to conversion tracking and goal performance, I will deliver meaningful reports that highlight key metrics and provide actionable recommendations for website improvements.